Desktop and mobile speed is shooting high with fourth and fifth-generation internet. With the advent of advanced technologies, page size doesn’t seem to be a big deal. But, small web pages add up to tons of data.
Moreover, many users using multiple pages can take page speed down the drain. Now, it is a horrific show. Wait! If web admins take care of page size from initial stances, it will remain under control.
Page Size is an ultimate factor for boosting user experience and satisfying core web vitals. Let’s figure out its importance, tips to achieve this, tools, and page size relevance for SEO.
Standard page size range
Do you know Google is very strict about Core web vitals? It determines page indexing and rankings based on these factors.
Most of the web admins try to keep page size 100 kb or less. When the browser loads a page, it generates an HTML document object model (DOM). Page size varies from industry to industry or niche. Large websites like eCommerce HTML DOM page size may go up to 150-200 kb.
But, it is unrealistic to think page size in MBs. But some websites take their page size to this extent by adding many elements to it. It doesn’t serve any good purpose but negatively affects SEO to a large extent.
Factors that influence page size
Important factors that contribute to page size are:
CSS and JS
Cascading style sheets determine the presentation and appearance of the website. On the other hand, JS controls the overall programming of the page.
Well, extra code can create code bloating. It leads to decreasing page speed. Minify CSS and JS files to ensure smooth working of the page.
Programmers can control HTML DOM strategically. A large HTML DOM is detrimental to page speed. Indeed, it affects runtime performance and takes a toll on memory efficiency. So, reduce the HTML DOM tree size to as minimum objects as possible.
HD images having large sizes are the worst page size factor—the image of 32 MB takes 2 minutes to load. You have already lost the SEO game! Without monitoring image size, page speed can’t improve.
Unnecessary redirects can affect the page size badly. Web crawlers need to move from one page to another. It reduces page speed significantly.
Tools to monitor page size
There are many tools available online to check page size like:
- Google page speed insights
- Pingdom tools website speed test
- GTmetrix website performance testing and monitoring
Google page speed insights will tell you any critical issues are hindering your page speed.
Pingdom tools will help you monitor load speed and tell you how to improve it. It offers a 14-day trial. After this, you can opt for the paid plan.
GT Metrix generates a live speed score and offers actionable steps to increase page speed. It gives details about core web vitals as well.
SEO experts can save much of your time and effort to check page size with reliable tools. They’ll optimize page speed to the desired levels consistently.
Importance of page size for SEO
Increases customer Retention Rate
Do you know page speed is a determining factor to keep or shoo away customers? With page speed dropping to 10 seconds, the bounce rate increases by 123%.
Page speed leaves a positive first impression. And it helps in improving customer retention rate. Furthermore, it not only gives enhanced user experience but also increases search engine rankings.
Also, customers are willing to pay more for websites providing a good user experience. Faster websites generate more happy customers than slower ones.
It is an indirect factor responsible for them spending more time on your website. Further, most of the users don’t even watch videos to save their precious time.
Reduces Web hosting costs
Small page size is a deciding factor in reducing web hosting costs. It is an aid for Internet service providers (ISPs) as well. Further, a small page size takes less bandwidth. Thus, hosting plans come at a lower cost than bigger page sizes.
How to optimize page size?
These are the best practices to optimize page size:
Check your HTML, CSS, and JS code. Reduce any redundant spaces within the code and remove any unnecessary elements within the code. So, it will decrease the chances of code bloat.
No doubt, visuals are mandatory to improve customer understanding. Here, a balance is of utmost importance. Compress pixel size with tools like Adobe Photoshop or other tools. It will not affect pixel density and reduce the page size.
The extra plugins may seem attractive. But they increase page size and code bloat. Keep only the most required plugins.
In the end, the page size can make or break a website. So, keep page size in check to avoid any inconvenient SEO consequences. It will help you a great deal in saving website bandwidth and enhancing user experience.