You may be familiar with posting guest posts to get backlinks from high-authority websites. However, there is a way to get such backlinks even without providing the content. It is nothing but doing niche edits. A niche edit backlink is a link that gets placed on any relevant website. The distinguishing factor in this type of link is the placement on an existing page of the host instead of creating a new post. It is done to take advantage of the existing authority of the older page for better rankings. If you do not have experience, you can buy niche edits from quality service providers. The following is the process,
- You will research and find a reliable supplier.
- You will provide the metrics and niches necessary.
- The company will place the links.
- You will pay.
However, you should ask the following questions to yourself before buying these links.
What is the intent of your customers?
The intent is nothing but the motive to do something. Let us assume that you want to know something alone and you search for it on Google. So, your intent is to learn a thing at this time. Similarly, if you wish to buy a product or a service and perform the same search on Google, your intent is to purchase. It is not relevant if you end up with informative sites when you want something to purchase a product. Likewise, an e-commerce site is irrelevant when your intent is to learn. The same goes true for ranking your website for the customers who search on the search engines. If you rank irrelevant web pages for irrelevant keywords, Google could penalize your site. So, doing niche edits without knowing the intent of your customers is wrong. You should look at your website’s content and decide on the proper intent of the customers that could lead them to your site. Afterward, you should share it with the niche edits provider and ask them to get backlinks accordingly.
What is the niche of your business and website?
The next question to ask yourself before doing niche edits is the niche of your business. Similar to irrelevant intent, irrelevant niches will also irritate the visitors. Apart from visitors, Google itself will not tolerate irrelevant links and will reduce the rankings of your site if you do so. Let us assume a scenario of a finance-based website getting tons of backlinks from educational websites to get better rankings. As you can see, finance and education are two extremely different niches. Although you may get a backlink, it will lead the visitors of educational websites to your financial website. Finally, they will end up getting disappointed as nothing on your site is exciting or useful for them. So, you should not do this. Instead, you should ask yourself about your niche and its sub-niches. You should only look for websites that are operating under the same niche for backlinks. If you are buying links from a third party, you can provide the details of your relevant niches alone. If all the links are closely related to your niche, Google will also offer you better rankings.
What will be the relevant anchor texts for the links?
Backlinking has several elements within the process. One such vital element is the word or phrase which is about getting carry the URL as a hyperlink. Let us assume that you see a linked text “click here” on a webpage that redirects the user to another website. So, this “click here” is the anchor text. Likewise, the owner of the website can place the link on any anchor text according to wish. While doing niche edits, it is better if you take control of the anchor selection. It is because of Google’s necessity for the anchors also to be relevant to what you do and what your customers want. For instance, if you want a backlink to your finance website that provides loans, the best anchor text will be “how to get loans faster” or something related. As the anchor phrase has a direct relation with your site, Google will assume that your site will be helpful for the users. So, there are chances for better rankings. Hence, it is vital to ask yourself and come up with a list of relevant anchors before placing the links using niche edits.
Is the anchor placed contextually?
Although if the anchor is chosen intellectually to be relevant to your niche, there are chances for it to get low-grade placements on the host website. For instance, let us assume the above-mentioned anchor of “how to get loans faster” comes irrelevantly in a passage that talks about savings. Nobody will be willing to get a loan when they are thinking of saving what they have. So, the anchor is not placed right. Also, some cases will not even bring a proper meaning for the sentence where the anchor is placed. For instance, the sentence “if you want to get money how to get loans faster, go for this website” is not grammatically right. It seems like the anchor phrase is forcedly placed there. If you do something like this, Google will not be pleased and you will not see better rankings. So, you should make sure that the anchor gets a meaningful place on the host website.
Will the host offer do-follow links?
Sometimes, you will be surprised to see no improvements in rankings even after spending thousands of dollars on niche edits. It is because of the placement of niche edits links on host websites with a no-follow tag. Such links will only bring traffic to your site but will not bring link juice. If there is no link juice, your site will not get any sign of reputation in Google’s view. So, your rankings will remain unaltered even if you build thousands of links. You can see your site getting up the ladder only if the backlinks are tagged do-follow. However, only the host knows whether they will offer do-follow links or no-follow links. Hence, you should ask and confirm this beforehand.