Instagram – a heavily influential platform yet nothing without followers. There is no denying that Instagram is a highly popular platform but if you don’t have any followers to engage in your posts, it becomes almost useless since there will be one you can target with your content. Followers definitely play an important role in growing your social media presence but gaining them is a different story. The importance of having a huge amount of followers keeps increasing and as time passes by and Instagram gets more advanced, the difficulty to get instagram followers increases as well. Gaining your first thousand followers is a milestone. It is the first stepping stone that will lead you to make your presence more prominent. Once you get your first thousand followers, it may motivate you to do better and give you a reason to keep growing.
These days, influencer marketing is growing and with many influencers using Instagram to influence users, it has become a competitive industry. You may find that plenty of others users may be posting similar content and there may be nothing unique neither in your content nor in theirs. Despite this, you may find that they get more engagement and have more followers. Whatever you do, you may find it useless since you are not achieving the results you desire. Hence, you may be questioning what they are doing differently? You have to do some research upon the different strategies you can use to grow your followers and make sure you use them carefully. There are many ways in which you can grow your followers but prior to that, you have to understand their importance.
Importance of followers
Before you get instagram followers to grow your account, it is essential to learn the importance of followers which are as follows.
- Do not think of your followers as people who are aimlessly scrolling their feed without the desire to achieve any information. If your post is able to appeal to them, it is enough to make your post be filled with engagement. You won’t have to do anything else. Your followers will start covering with one another in the comments section increasing your engagement rate thereby increasing your page’s visibility which will make more users aware about your page.
- Followers are a great way to get your content to become more visible to others. If they like your posts, they will share it with their friends or in their account which will cause other users to check out your page. If they are delighted by the content you post, they will start following you and they will help you gain more followers easily.
- If you own a business account, you will want your sales to grow. How will you grow your sales through Instagram? You can grow your sales by making sure that you create appealing content and sell products that are relevant to your users. Instagram is a great platform to gain potential customers. If you have more followers, you get the potential to have more sales as well. Hence, you should try to target your followers with your content and enable them to check out your products.
Tips to get instagram followers
Here are some easy and effective tips to get instagram followers that will help your account to become more prominent.
- Firstly, you might want to optimise your page. Before you open an account, plan the kind of page you want to have. Create a theme, set a tone, establish a good bio, and the like to make your page fully prepared before you launch it. More than anything, you want your page to look good and visually appealing. You can do this by creating posts that are attractive to the eye and engaging to your users at the same time. You can use a good quality camera to take pictures for your page. If you post high quality pictures, you are more likely to attract followers than if you post low quality images.
- Your bio is extremely important. It should be able to tell other users what your brand is all about, what it stands for, and how it can be useful for them. You want your followers to feel that your product serves their needs and your content is highly relevant to them. You have to connect with your followers and make them feel that you are connected with them. Instagram is a great way to establish connection between you and your followers, therefore, you have to make sure that you get instagram followers who want to buy your products and find your posts relevant.
- Complete the basic steps required to establish a good account. Upload a good profile picture. If you own a business account, make sure your profile picture is one that represents your brand and looks professional. Your profile picture is akin to your brand logo in Instagram and it will help users to recognise the brand. It will also help the brand establish a unique identity and recognition.
- Adding a link to your bio of your professional website can help you to gain more visitors on your site. This will help you to make your brand more visible and by increasing your brand awareness, you will be able to gain more potential customers and increase your sales. Adding a link in your bio is essential. If you have more than ten thousand followers, you can also add links in your story and share them. This can be a great way to grow your business.
Instagram has many tools developed for marketing purposes. Since many people now use the platform as a marketing tool to grow their business and promote their goods and services, Instagram has invented many tools and features that allow brand owners to grow their brand and increase their sales. Therefore, you have to make sure that you get instagram followers who are genuine and can follow and engage in your posts as well.